There’s an old saying that goes something like, ‘you have to love yourself before you can love someone else’, and I believe that to be wholeheartedly true. Having a healthy relationship with yourself is the key to your overall happiness and well-being.
The personal care startups are driven by innovation and use the best of science and Ayurveda to meet all personal care needs of young, aspirational and increasingly conscious Indian consumers. They also bring a spirit of constant innovation and in-depth research and customer feedback into every single product.The brand is now moving towards natural, clean, vegan, and toxin-free skin product solutions.
What’s Hiding In Your Skincare And Makeup Is Anything But Beautiful
A prevalent misconception is that if a moisturizer or mascara is sold at a reputable retail store, it has been tested and deemed safe. This is far from the truth. According to the U.S. Food and Drug Administration, cosmetic product ingredients, other than color additives, do not need FDA approval before they go on the market. The FDA also does not regulate products that advertise and claim to be “natural.”
Cosmetic and personal care is a multi-billion-dollar industry. According to the Environmental Working Group, every day the average woman uses 12 different beauty products such as body cleansers, conditioners, hair dyes, fragrances, skin care items, scented lotions, nail polish, and makeup. A study published by Bionsen, reveals most women are exposed to 515 synthetic chemicals from their daily skin care and makeup routine.
Over the past several months, health and well-being have moved to the forefront of our lives, challenging us to look inward to see what changes need to be made to our daily routines. The rise of self-care – as both a personal priority and a commodity – consumes our conversations at home and in online spaces. However, a very dangerous health risk unknown to most Indians is connected to the very things we should be discussing and shifting – unsafe personal care products and makeup.
Study the label of your daily cleanser and see if you are familiar with some or most of its ingredients. Chances are, you probably aren’t.Skin is our body’s largest organ, and whatever we put on it is quickly absorbed into the bloodstream.
The reality is, what we don’t know can hurt us. But it also does not mean that every name that you cannot pronounce or sounds like acid is harmful. An ethical & conscious brand will ensure they use chemicals which are derived from natural sources & are safe for skin.
Before you dump all of your products in the trash and begin anew, educate yourself and share your findings with friends and family. I know it’s time-consuming but read the ingredient list of every product as you do before you purchase food, and don’t let marketing fool you. Just because a product’s packaging looks green doesn’t mean it is. Go for brands that believe in 100% ingredients disclosure on labels. Search for brands that use sustainable packaging, avoid using harmful chemicals like parabens, sulphates, Pthaletes. Replace those products with sustainable, clean brands.
It may not always be pretty, but knowledge is strikingly powerful. Make informed decisions by reading up on these chemicals and how they can affect your health.
